Association for Social Advancement (ASA)

ASA (Association for Social Advancement) is one of the world's leading non-governmental organizations and self-sufficient microfinance institutions, headquartered in Bangladesh. Founded in 1978 by Md. Shafiqual Haque Choudhury, it is widely recognized for its cost-effective and sustainable "ASA Model" of microfinance.

• Primary Focus: While it began with a focus on social development (education, health, and nutrition), its primary mission since 1991 has been microcredit lending to empower the poor, especially women.
• Global Presence: Through ASA International, the model has been replicated in 13 countries across Asia and Africa, including India, Pakistan, Nigeria, and Kenya.
• Service Portfolio:
  • Financial Services: Small, socially responsible loans for income-generating activities and collateral-free lending.
  • Health Programs: Provides primary healthcare, awareness programs, and physiotherapy services, covering millions of people across Bangladesh.
  • Education & Sanitation: Programs aimed at improving literacy and basic sanitation in underprivileged areas.